





A network of more than 50 Phuong Nam bookstores nationwide is the mark of over four decades of Phuong Nam steadily accompanying Vietnamese cultural life. Beyond offering books and products for entertainment, learning and creativity, each bookstore is built as a welcoming space where generations of Vietnamese find inspiration, keep memories and meet the values that shaped Phuong Nam.

Books have always been a cornerstone of Phuong Nam's growth. With more than 10,000 co-published titles across many genres, Phuong Nam not only brings valuable works to Vietnamese readers but also helps spread knowledge, nurture a reading culture and connect cultural values across generations.

Phuong Nam is one of the pioneers in building a licensed entertainment content market in Vietnam. Alongside producing music, entertainment shows and films rich in Vietnamese identity, Phuong Nam was also the first to bring international cultural and artistic content to local audiences through official distribution.

Phuong Nam is one of the first companies to work with artists on professional album releases in Vietnam. Notably, the Phuong Nam name is tied to the timeless catalogues of composers Pham Duy, Vu Thanh An and Tuan Khanh - three great names of Vietnamese music. This is a testament to Phuong Nam's depth, reputation and standing in culture and entertainment.

Phuong Nam has helped discover and support many artists from the very start of their careers, and is a trusted partner chosen by many to work with long-term, including My Linh, My Tam, Thu Phuong, Tuan Hung, Doan Trang, Duc Tuan, Elvis Phuong, Le Thu, Khanh Ly,...






A network of more than 50 Phuong Nam bookstores nationwide is the mark of over four decades of Phuong Nam steadily accompanying Vietnamese cultural life. Beyond offering books and products for entertainment, learning and creativity, each bookstore is built as a welcoming space where generations of Vietnamese find inspiration, keep memories and meet the values that shaped Phuong Nam.

Books have always been a cornerstone of Phuong Nam's growth. With more than 10,000 co-published titles across many genres, Phuong Nam not only brings valuable works to Vietnamese readers but also helps spread knowledge, nurture a reading culture and connect cultural values across generations.

Phuong Nam is one of the pioneers in building a licensed entertainment content market in Vietnam. Alongside producing music, entertainment shows and films rich in Vietnamese identity, Phuong Nam was also the first to bring international cultural and artistic content to local audiences through official distribution.

Phuong Nam is one of the first companies to work with artists on professional album releases in Vietnam. Notably, the Phuong Nam name is tied to the timeless catalogues of composers Pham Duy, Vu Thanh An and Tuan Khanh - three great names of Vietnamese music. This is a testament to Phuong Nam's depth, reputation and standing in culture and entertainment.

Phuong Nam has helped discover and support many artists from the very start of their careers, and is a trusted partner chosen by many to work with long-term, including My Linh, My Tam, Thu Phuong, Tuan Hung, Doan Trang, Duc Tuan, Elvis Phuong, Le Thu, Khanh Ly,...